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Has Physical Music Distribution Really Gone Anywhere? Why Major Labels and Distribution Deals Remain Crucial for Artists

According to Statista, vinyl album sales in the United States have continued one of the most surprising comebacks of the digital age, growing for the 17th consecutive year in 2023. As reported by the Recording Industry Association of America (RIAA), 43.2 million EPs and LPs were sold in the U.S. last year—up from less than a million in 2006 when the vinyl revival began. Despite the industry's shift to streaming, which remains the biggest moneymaker, vinyl records still accounted for 8% of recorded music revenues in 2023. While these numbers are impressive, vinyl sales are still far from their peak in the 1970s, when more than 300 million records were sold annually.

According to RIAA “Revenues from physical music formats continued to grow after their remarkable resurgence in 2021. Total physical revenues of $1.7 billion were up 4% versus the prior year. Revenues from vinyl records grew 17% to $1.2 billion – the sixteenth consecutive year of growth – and accounted for 71% of physical format revenues. For the first time since 1987, vinyl albums outsold CDs in units (41 million vs 33 million). After a 2021 rebound versus the Covid impacted 2020, revenues from CDs fell 18% to $483 million in 2022.”

The importance of owning physical music lies in its value as a piece of history. Physical formats, like vinyl, are not just music—they’re artifacts of a cultural moment. Artists may never see this kind of value again in a purely digital world. This point was echoed in Netflix's series Playlist, which explored Spotify’s rise and how record labels initially responded to the shift from physical to digital music distribution. Perhaps both sides had valid points—record labels, fearing loss of control over their assets, and tech companies, pushing forward with inevitable progress.

The advancements of computers and technology were foretold years ago in books like 1984 by George Orwell and Neuromancer by William Gibson, and even in cartoons like The Jetsons. Depending on your age, you've likely witnessed this slow yet swift transition. But what does it all mean? Just like gold, vinyl records have value that grows over time. If you bought gold 20 years ago and still own it today, its value has soared. The same applies to vinyl records—owning original, historical sound on vinyl is an asset that will continue to appreciate in value. So, hold onto it, and pass it down like you would any other cherished possession!

CD Sales Increase:

Physical CD sales saw a modest rise in 2023, with sales totaling 26.3 million units in the U.S., up from 25 million units in 2022. Although digital music continues to dominate, physical formats are experiencing a slow but steady revival. (RIAA)

Artist-Specific Vinyl Success:

According to Statista: “In 2023, the top-selling vinyl album in the United States was Taylor Swift's 1989 (Taylor’s Version) with 1.01 billion vinyl albums sold. Five of the top 10 selling vinyl albums were released by Swift in 2023. Also, her albums sold 3.5 billion copies on vinyl in the same year, which is the most of any artist. Recent data shows that vinyl record sales in the U.S. have been experiencing a period of constant growth since 2007, and such albums are not reserved only for older, more established artists. Vinyl sales Vinyl is back. Out of the few physical formats, vinyl is going through a resurgence. The phenomenon of nostalgia, returning to tangible products and vintage vibes is driving the revival of vinyl records. The main reasons for buying vinyl are building a collection, ownership of physical music, and the ritual of playing the record, so the trend is based in lifestyle choices. The numbers show that sales of vinyl are constantly growing, having reached more than 49 million units in 2023 in the United States alone.”

People are collecting vinyls all over the world still. These are just a few of the top-selling vinyl records that have remained beloved by collectors and music enthusiasts alike according to Music Direct:

Eagles – Hotel California

The Eagles' Hotel California has sold over 26 million copies worldwide, making it one of the best-selling albums of all time. The album, with its iconic title track and Grammy-winning hits like "New Kid in Town" and "Life in the Fast Lane," has captivated listeners for decades. Its fusion of rock and country elements laid the foundation for the '70s California sound, solidifying its status as a classic.

Michael Jackson – Thriller

Thriller by Michael Jackson is the best-selling album of all time, with over 70 million copies sold globally. The vinyl's popularity surged with hits like "Billie Jean," "Beat It," and the title track, all of which showcased Jackson's groundbreaking fusion of pop, rock, and R&B, revolutionizing the music industry and cementing his legacy as the King of Pop​.

Ed Sheeran – X

Ed Sheeran's X (pronounced "Multiply") became a vinyl sensation with over 4 million copies sold worldwide. The album's acoustic-driven pop melodies, combined with Sheeran's heartfelt songwriting on tracks like "Thinking Out Loud" and "Sing," resonated deeply with fans and helped cement his place as one of the most influential singer-songwriters of his generation​.

Pink Floyd – The Dark Side of the Moon

The Dark Side of the Moon by Pink Floyd is a monumental achievement in progressive rock, with over 45 million copies sold globally. The album's enduring popularity is due in part to its innovative use of sound effects, complex structures, and philosophical themes, making it a staple for audiophiles and vinyl collectors​.

Bob Marley & The Wailers – Legend

Legend, Bob Marley & The Wailers' greatest hits collection, has sold over 25 million copies worldwide. This iconic vinyl remains a top seller due to Marley's enduring influence as the face of reggae music, and the album's timeless tracks like "No Woman, No Cry" and "Redemption Song" continue to inspire generations​.

Fleetwood Mac – Rumours

With over 40 million copies sold, Rumours by Fleetwood Mac is one of the best-selling albums in history. The band's interpersonal drama, emotional lyricism, and polished pop-rock sound made the album a staple for both casual listeners and vinyl collectors​.

The Shift from Physical to Digital Distribution

Navigating the music industry in today’s landscape requires careful planning and precision, especially when it comes to physical distribution. Though vinyl and CDs have seen a resurgence—vinyl in particular, enjoying a surprising comeback in the digital age—physical media is not an easy path to success. Artists need more than just good music to make physical products profitable. They need strategic marketing, an established fanbase, and a brand that has staying power, or else the cost of producing physical albums can quickly outweigh the benefits.

Retail stores, for example, can be a double-edged sword. Sure, having your album on the shelves gives an artist visibility, but it’s a high-stakes gamble. If the albums don’t sell, they get pulled from the shelves, and retailers are often hesitant to stock future projects from that artist. It’s a tough market to crack, and the ripple effect of poor sales can be far-reaching, impacting an artist’s ability to distribute future releases physically. That’s why marketing and major performances are key—without them, it’s nearly impossible to recoup the cost of physical distribution.

But the biggest challenge? The album itself has to be timeless. The artistry behind the music has to match the physical artistry of the product—whether it’s the album cover, liner notes, or special edition packaging. It’s no longer just about the songs; it’s about creating a lasting, collectible piece of art. The artist needs to have a clear, defined niche and a brand that can stand the test of time. It’s all about making history, not just music.

Yet, while physical albums certainly have their appeal, particularly for collectors and audiophiles, the real game-changer in today’s industry is digital distribution. Digital allows for a faster, broader, and more cost-effective reach. You can be an independent artist with nothing more than a laptop and internet connection, and still reach millions of people globally. Platforms like Spotify, Apple Music, YouTube, and social media have democratized the industry in a way that physical products never could. They allow artists to monetize their work, build a following, and most importantly, set the tone for their value in the eyes of labels, sponsors, and consumers—all without the massive upfront cost of pressing vinyl or CDs.

Even though digital distribution has become the industry’s bread and butter, it doesn’t diminish the value of physical products. In fact, there’s a certain prestige that comes with vinyl, especially as sales continue to rise year after year. According to the Recording Industry Association of America (RIAA), vinyl sales grew for the 17th consecutive year in 2023, with 43.2 million albums sold in the U.S. alone. That’s a massive leap from the days when vinyl seemed to be on its deathbed in the early 2000s. But even with this resurgence, vinyl still only accounts for a small fraction of overall music consumption. Streaming remains the industry’s top moneymaker by a long shot, accounting for the lion's share of revenue.

So, what does all this mean? Well, digital platforms have essentially become the gateway to success for most artists. They offer immediate exposure and can reach audiences far beyond what physical products can. It’s quicker, cheaper, and in many ways, a more effective way to build a fanbase. Artists who use digital distribution wisely are positioning themselves to be noticed by the right people—labels, sponsors, and consumers—all of whom contribute to the bottom line.

But that doesn’t mean physical media is dead. Far from it. Vinyl, in particular, is like silver and gold to collectors and true music lovers. Much like gold, its value has only increased over time. If you’ve been holding onto original vinyl records from decades past, you know exactly what I’m talking about. Those pieces of history have become more valuable with every passing year. Much like passing down a family heirloom, physical records are now something you can hand down to future generations, as their worth continues to grow.

Ultimately, digital distribution has become the main avenue for artists to build their careers and generate income, but physical products still carry immense value—both sentimental and monetary. The key is finding the balance between the two, knowing when to leverage the broad reach of digital and when to invest in the collectible appeal of physical media. Both have their place, but in today's fast-moving industry, digital is often the stepping stone to making everything else possible.

So, Do I Need Physical Distribution?

Alright, let’s talk about pressing physical copies of an album. Before you dive into that vinyl dream, you’ve got to ask yourself a few spicy questions. Think of it as a little pre-game check.

First off, what’s the damage? How much is it going to cost you to press those physical copies? And once you’ve got them, what’s the plan to get those beauties out there and into the hands of eager fans? How big is your artist’s fanbase? Are you just going to sit back and hope distributors work their magic, or can you charm some retailers into showcasing your gem? Finally, is your artist a hot enough commodity in a market that loves their physical goods?

If your answers are singing in harmony, then pressing physical copies might just be your jam. But for many artists, one or more of these factors could make the idea a bit of a stretch. That’s why digital distribution often gets all the love—it’s more cost-effective and sidesteps the risks of unsold stock. Remember, unsold albums can turn into unwanted shelf decor, creating a domino effect that could hit your future releases.

So, you’ve weighed the options and decided that the hurdles for physical distribution might be too high and risky for you. Does this mean you’re out of luck? Not at all. In our ever-evolving world, there's rarely a straightforward answer to anything. Fortunately, with a bit of hard work and strategic planning, you can still find success. Ozone Gold Publishing LLC is here to help, whether you're just starting out or are already an established label. As a global distributor of both digital and physical products, we work with some of the biggest names and retailers in the media industry. With the right approach, digital distribution can be a lucrative revenue stream.

The truth is, going physical isn’t just about having a tangible piece for your fans to hold. It’s a serious investment that demands significant marketing, a buzzworthy artist, and strong retailer ties. And don’t forget, physical products often cater to a niche audience, mostly collectors or fans who want to own a piece of the artist’s magic. In Europe, physical sales still get a fair share of the spotlight, but streaming is the real star.

Still, if your artist is hitting all the right notes and there’s a solid demand for physical formats, it might be worth a shot. Here are some juicy reasons to consider:

Tangible Appeal and Collectability: Physical media—vinyl or CDs—gives fans something to hold and flaunt. The album art and packaging create a deeper connection between the artist and their audience.

Revenue Opportunities: Yes, making physical products is pricey, but it opens up new revenue streams. Vinyl’s comeback is proof that collectors and niche markets can be quite lucrative.

Merchandising and Branding: Physical goods aren’t just music; they’re part of your branding. Selling vinyl or CDs at gigs or online adds a memorable touch to your merch.

Market Presence and Visibility: Digital might rule, but physical products still give you visibility in stores, helping build brand recognition. Sometimes, fans find new music in record shops or specialty stores.

Diverse Audience Preferences: Some fans, especially older or collector types, still prefer physical media. Offering CDs or vinyl caters to their tastes and adds to their collection.

Increased Value for Fans: Owning a physical copy isn’t just about the music; it’s a personal, cherished piece of their fandom, a way to support and celebrate their favorite artist.

Why Having a Large Label or Distributor Support is Vital for a Turnkey Music Career

Navigating the independent music scene can be like dancing on a tightrope, and having the right partner can make all the difference. While digital platforms open doors to audiences far and wide, a major label or distributor brings the real swing to your music career. Here’s why joining forces with a big player can hit all the right notes:

Imagine having access to a vast network of industry insiders—radio stations, playlist curators, and media moguls—who can catapult your music into the spotlight. Major labels and distributors are your backstage pass to this exclusive world. Their connections can land you high-profile placements and promotional opportunities that digital platforms alone just can’t match.

When it comes to marketing, major labels have a team of maestros crafting and executing campaigns with flair. They orchestrate everything from social media symphonies to press releases and targeted ads, turning up the volume on your visibility and engagement.

Analytics? Major labels serve up a treasure trove of insights that can be a game-changer. Picture detailed reports on streaming stats, audience trends, and sales performance, all designed to fine-tune your strategy and hit the high notes in your career.

Sure, some labels still offer advances, but it's more common for distributors and a few labels to handle financial backing. And these days, some artists are even putting their own skin in the game to score better deals and publishing percentages. At Ozone Gold Publishing, we like to think of ourselves as the cool cat in the distribution game. We say, “We’re not a label”—but what we really mean is, “We’re not your run-of-the-mill label.” Our groove is all about distribution for independent labels and literary agents, and we’re plugged into everything from film and TV to radio and beyond. When you need tailored support, we’re your go-to.

Strategic distribution is where we really shine. Digital platforms might offer global reach, but a label or distributor can fine-tune your release strategy, placing your music in prime markets and retail spots. We handle the nitty-gritty of release dates, inventory management, and getting your music into physical stores and online venues, maximizing your impact.

And let’s not overlook the live scene. Major labels and distributors often take the reins on booking venues, negotiating contracts, and handling logistics, so you can hit new stages and reach fresh audiences.

In the grand symphony of your music career, while digital distribution is a powerful solo act, a major label or distributor can provide the orchestral support needed to turn your career into a standing ovation.

In the world of rock and roll, few names resonate with as much power and influence as Little Richard. His impact on music is monumental, his energetic performances legendary, and his unique sound revolutionary. As a Hall of Famer and Lifetime Achievement Award recipient, Little Richard's contributions to the music industry are undeniable. Among his many iconic recordings, "California I’m Comin’," recorded in 1970, stands out as one of his final masterpieces—a true testament to his enduring legacy.

Experience Little Richard like never before with an exclusive raw rehearsal recording of ‘Try to Help Your Brother’, capturing the pure emotion and energy behind his iconic voice. Fans will be captivated by the authentic, unpolished performance, complete with a powerful, goosebump-inducing voice crack that reveals the heart and soul of the legend. This rare moment immortalized on vinyl is a must-have for any true fan of Little Richard's groundbreaking sound.

A Musical Odyssey: The Making of "California I’m Comin’"

“California I’m Comin’" is more than just an album; it’s a musical journey that captures the essence of Little Richard's vibrant spirit and creativity. This collector’s vinyl features a stellar lineup of musicians who each brought their own unique flair to the project. The Little Richard Band, a powerhouse ensemble, included:

Jessie Boyce on bass, whose rhythms anchored the album's groove.

Freeman Brown on drums, providing the energetic beats that drive the music.

Johnny ‘Guitar’ Watson on guitar, adding his signature riffs and solos.

Glenn Willings and Eddie Fletcher on guitar, whose contributions shaped the album's dynamic sound.

Clydie King and other soulful vocalists, whose voices added depth and emotion to the tracks.

This gathering of talent represents a pinnacle in Little Richard’s illustrious career, offering a rare glimpse into his final creative expressions. The album is a celebration of not only Little Richard’s incredible artistry but also the remarkable contributions of his fellow musicians.

A Collector's Dream: Exclusive Vinyl Release

As we celebrate this incredible piece of music history, we are thrilled to offer "California I’m Comin’" as a limited-edition 12" vinyl. This collector’s item is more than just a record; it’s a piece of musical history. Each vinyl features stunning Omega artwork, symbolizing the "true Omega of Rock" and paying homage to Little Richard’s extraordinary legacy.

A Heartfelt Thanks

Special thanks are due to Mr. Keith Winslow, Little Richard’s road manager and close friend, whose contributions were invaluable to this project. Mr. Winslow, along with other talented individuals who knew and worked with Little Richard, helped bring this timeless album to life. Their dedication and passion are reflected in every note of this remarkable record.

Don’t miss out on the chance to own a piece of music history. Orders for the "California I’m Comin’" vinyl will end with the order number 2,020. This is the perfect gift for yourself or a loved one, celebrating Little Richard’s legacy and the magic of his final recordings. Each vinyl comes with a special gift card from the OG Family that will be mailed separately, making this a truly memorable collector’s set. Click the link below to order your 12" vinyl and secure your piece of rock and roll history today. Shipping details are included in the purchase link.

Order "California I’m Comin’" Vinyl Now!

Experience the magic of Little Richard and his band, and celebrate the legacy of a true rock and roll icon with this exclusive collector's release.!